Last year, Canva reworked its user experience and tools in a full-frontal attack on the productivity and enterprise markets now dominated by Microsoft Office and Google Workspace. Now the Australian company is going for Adobe’s jugular.
Affinity—the British company Canva bought in 2024—is out with a new app that aims to sink Photoshop, Illustrator and InDesign with a simple proposal: If you are a professional designer, here's an integrated photo editing, vector illustration and page layout studio seamlessly integrated into a single application, with a feature set comparable to Adobe's apps and a fully customizable UI. For free.
You know, free free. "Free forever," as Canva's cofounder and chief product officer Cameron Adams tells me in a video interview. Free as in not paying a single dime for eternity (allegedly) instead of the up to $70 per month that Adobe charges for its full Creative Cloud subscription.
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