10/31/2025

The Kickoff Call for "Trust Associations" Campaign Is Nov. 4

Participate in the call by registering today

The American Society of Association Executives (ASAE) has launched the "Trust Associations" campaign, a new national initiative designed to reinforce the vital role associations play in industries, communities, and the economy, and to equip association professionals with clear, shareable messages that build public and policymaker trust.

The campaign will kickoff with a call on Tuesday, Nov. 4 at 11 a.m. EST.

In advance of the call, campaign participants will receive a toolkit to support participation by your organization. RSVP to join Tuesday’s call here. (The call will be recorded for anyone who cannot make it. Please RSVP to attend the call live or receive the recording.)

Through targeted messaging, storytelling, and media outreach, the Trust Associations campaign will highlight associations as trusted conveners, trusted standard setters, and trusted advocates who drive progress and strengthen democracy.

Rolling out in two phases – organic community engagement followed by broader earned media and advertising – the campaign invites partnership from across the association community.

For more information, contact ASAE Senior Director of Public Policy Kyle Hayes.

This article was provided to OSAP by ASAE's Power of Associations and Inroads.